Quick definition · 2 min Builder & startup term
Product-market fit
Product-market fit is the moment a product clearly solves a real need, so people adopt it and tell others on their own.
Think of it like
When the boat finally catches the wind. You stop rowing against the current; demand starts pulling you forward.
Example
Before fit, you chase every user. After fit, people sign up faster than you can keep up.
Why it matters
It is the goal every early product is chasing. Almost nothing else matters until you find it.
Where you’ll see it
every startup
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