Quick definition · 2 min Builder & startup term
Conversion rate
A conversion rate is the percentage of people who take the action you want, like signing up or paying.
Think of it like
Of everyone who walks into the shop, the share who actually buy something.
Example
If 100 people visit and 3 sign up, your conversion rate is 3 percent.
Why it matters
It is the core number for whether a product or page is working, and the lever most worth improving.
Where you’ll see it
analytics toolslanding pages