Quick definition · 2 min Builder & startup term
Churn
Churn is the rate at which customers cancel and leave. High churn quietly drains a business.
Think of it like
A leaky bucket. You keep pouring in new customers, but if the holes are big, the level never rises.
Example
If 100 subscribers start the month and 5 cancel, that is 5 percent monthly churn.
Why it matters
You can grow and still fail if churn is high. One of the most important health metrics for any subscription.
Where you’ll see it
SaaSsubscriptions